The Power of Habit: Why We Do What We Do in Life and Business - [pdf]

The Power of Habit: Why We Do What We Do in Life and Business
Title:The Power of Habit: Why We Do What We Do in Life and Business
Format Type:eBook PDF / e-Pub
Author:
Published:
ISBN:1400069289
Number of Pages:375

Epic book online Books by: Charles Duhigg A young woman walks into a laboratory Over the past two years she has transformed almost every aspect of her life She has quit smoking run a marathon and been promoted at work The patterns inside her brain neurologists discover have fundamentally changed br br Marketers at Procter amp Gamble study videos of people making their beds They are desperately trying to figure out how to sell a new product called Febreze on track to be one of the biggest flops in company history Suddenly one of them detects a nearly imperceptible pattern and with a slight shift in advertising Febreze goes on to earn a billion dollars a year br br An untested CEO takes over one of the largest companies in America His first order of business is attacking a single pattern among his employees how they approach worker safety and soon the firm Alcoa becomes the top performer in the Dow Jones br br What do all these people have in common They achieved success by focusing on the patterns that shape every aspect of our lives br br They succeeded by transforming habits br br In i The Power of Habit i award winning i New York Times i business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives Duhigg brings to life a whole new understanding of human nature and its potential for transformation br br Along the way we learn why some people and companies struggle to change despite years of trying while others seem to remake themselves overnight We visit laboratories where neuroscientists explore how habits work and where exactly they reside in our brains We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps Starbucks CEO Howard Schultz and civil rights hero Martin Luther King Jr We go inside Procter amp Gamble Target superstores Rick Warren s Saddleback Church NFL locker rooms and the nation s largest hospitals and see how implementing so called keystone habits can earn billions and mean the difference between failure and success life and death br br At its core i The Power of Habit i contains an exhilarating argument The key to exercising regularly losing weight raising exceptional children becoming more productive building revolutionary companies and social movements and achieving success is understanding how habits work br br Habits aren t destiny As Charles Duhigg shows by harnessing this new science we can transform our businesses our communities and our lives

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Si je reste The Women s Room Bringing Up B b One American Mother Discovers the Wisdom of French Parenting The Little French Bistro French Silk Dear Fatty Coraline Midnight in Peking How the Murder of a Young Englishwoman Haunted the Last Days of Old China A Tiny Bit Marvellous Le Seigneur des Anneaux volumes French Edition of The Lord of the Rings French Milk Le Cercle Litteraire Des Amateurs D epluchures De Patates French Edition Tuesday s Gone Frieda Klein The French Girl The French Laundry Cookbook Waiting for Wednesday Frieda Klein Somewhere in France The Great War A Corpse in the Koryo Inspector O Human Acts Scandalous Intentions Ladies and Scoundrels From Away A Dune Companion Characters Places and Terms in Frank Herbert s Original Six Novels Ms Bixby s Last Day How to Build a Girl The Highland Dragon s Lady Highland Dragon The Girl on the Train La chimera di Praga La chimera di Praga The Plague of Doves How to Be Successful without Hurting Men s Feelings Non threatening Leadership Strategies for Women